In the years we have been running Just Dance UK, we’ve watched hundreds of people apprehensively walk through the studio doors only to leave an hour later walking a little taller and looking a little happier with the world. Because irrespective of age or ability, that’s what dance and music does - and it was specifically these therapeutic benefits that got us thinking about creating Flowetic.
There’s a widely held notion within the fitness industry that dance classes are a somewhat toned down, softer version of the more traditionally accepted exercise methods. The slogan ‘this ain’t no dance class’ does nothing to quash that belief. Aside from the fact that the poster doesn’t tell me anything about what the class actually is, to belittle one class in a bid to advertise another is both ridiculous and mildly insulting.