In the years we have been running Just Dance UK, we’ve watched hundreds of people apprehensively walk through the studio doors only to leave an hour later walking a little taller and looking a little happier with the world. Because irrespective of age or ability, that’s what dance and music does - and it was specifically these therapeutic benefits that got us thinking about creating Flowetic.
Growing up, most of us are familiar with the concept of doing weekly chores for pocket money, or the promise of a treat in exchange for good behaviour. It follows then that a lot of the things we are motivated to do as adults have some sort of end goal in mind. Motivation to do something when there is a reward or incentive attached is all well and good, but the idea of doing something for its sake alone is a trickier notion.